Social media management is a fairly new field, which means standards are constantly evolving and higher education isn’t always needed to land a job.
If you’re interested in becoming a social media manager, you should have a broad understanding of how social media works as well as the technical side of it, involving tools for content scheduling and organization.
More than having overflowing ideas, being able to manage different social media platforms and facilitate the performance of each campaign is an integral part of this job.
Read on to learn more about social media management jobs and how you can apply today.
What are Social Media Management Jobs?
When hired as a social media manager, you will be tasked to create engaging content for different platforms, analyze reports and schedule posts for important events. Moreover, part of your role will include increasing brand awareness, promoting campaigns and working closely with influencers to provide scalable results.
Nature of Social Media Management Jobs
Basically, you will need to develop social media strategies to increase brand awareness and engagement. From writing posts to monitoring the performance of campaigns, you need to come up with creative content that will pique the interest of your audience.
Being familiar with tools such as Hootsuite, Asana and Google Analytics, among many, can ensure the effectiveness of campaigns.
Social Media Management Job Rates
For part-time social media management positions, hourly rates vary from $15 to $25 or higher, depending on your location. In the US, particularly in San Francisco, New York and California, social media managers are paid 60% more compared to other states. For full-time positions, the same rate is applied plus incentives and other benefits.
Social Media Management Job Eligibility
Depending on the social media management tasks you will be carrying out, a college degree is not always required. However, in some cases, companies may expect a college degree as a basic hiring requirement.
In addition, experience using various online tools is also highly considered by most companies. If you’re just getting started, it’s best to do your research ahead of applying for social media management jobs to be aware of the basic platforms you should be using. More importantly, you must be highly organized, have a keen eye for detail, and possess strong writing skills.
How to Apply for Social Media Management Jobs
There are many job listing websites you can sign-up for to connect with potential employers. For part-time and full-time positions, check out Indeed and Glassdoor. For freelance positions (working with your own clients), it is important to create a profile on various freelance platforms such as Upwork, PeoplePerHour and Fiverr.
If you are interested in working for a particular company, go to their website and head to the careers section. Available positions are generally posted on this page. If you cannot find the position you are looking for, there’s no harm in sending your application via email.
If you’re looking for more job opportunities other social media managers may not know about, we find that FlexJobs is the best job platform for accessing quality hand-screened remote, part-time, freelance, and flexible jobs. Here you can expect less competition and often higher pay rates compared to other freelance sites when searching for social media management jobs.
Ready for a change and think you have what it takes to start your career as a social media manager? Apply now and discover what lies in the world of social media!