Amazon is continually looking for ways to revolutionize the online world. It is not all about the online retail market, though. An Amazon research consultant can help in this realm. One of the critical fundamentals at Amazon is creating a customer-centric company through scientific research.
That means that for each bit of research that is done, you have to start with the customer pain point. With that in mind, the project will seek to address the pain point through a scientific solution. It’s all about improving the customer experience.
So, what does it take to be an Amazon research consultant? Read on and find out.
Have an Understanding of Amazon SEO
First and foremost, you need to be able to distinguish between traditional SEO and Amazon SEO.
Amazon is more or less a search engine. Most shoppers go straight to Amazon when they are looking to buy products, rather than going through Google.
You want the product that you’re working on to appear at the top of the page in its niche. That’s why you need to fully understand the various factors that will give exposure to whatever you’re working on.
Abide by the Rules
Without being able to adhere to rules, you’ll most certainly fail in most things that you do.
For example, if you are caught trying to solicit reviews on Amazon, your account is gone.
That’s one rule that you have to follow on Amazon. Let the reviews be organic from a satisfied client.
Know How to Use Amazon SEO Tools
For you to become an Amazon consultant, you need to know how to use some, if not all, of the Amazon SEO tools.
Some of the crucial SEO tools that you should know how to use include the following.
- Scientific Seller: It’s a keyword research tool.
- AmzTracker: This is for tracking purposes.
- SellerMetrics: It’s a rank-tracking tool.
- Sellics: It’s an on-page ranking tool.
- Jungle Scout: It’s a product research tool.
These are just some of the tools that you should be conversant with.
Know Long Tail Keywords That Are Less Competitive
Tools like Sonar, AMZTracker, and Scientific Seller can be used for keyword research on Amazon.
You should have an idea of them and how to use them, especially in finding long tail keywords. Long tail keywords are usually less competitive than most of the shorter keywords.
You can then optimize the product description with those long tail keywords for better rankings.
Know the Importance of Good Reviews
In any business online, good reviews are quite remarkable. On Amazon, it is not far-gone that most buyers will want to go through the reviews before they make a purchase.
The other factor that makes good reviews important on Amazon is that it’s a ranking factor.
Good reviews on Amazon will not only capture the attention of potential buyers; they will also have an impression on Amazon’s algorithm.
To become an Amazon research consultant, you need to understand what makes people tick. That is, you should know how you can effectively be able to address their pain points.
This is to be done scientifically and technologically through the use of some tools on Amazon.