If you have skills and knowledge in the sewing and fashion design industry, finding clients to grow your tailoring business might still be a hard nut to crack.
Many people need their fabrics repaired or will be looking for custom clothing plus other items like aprons, tote bags, and hats.
Whereas many people might argue that making it in this industry is about luck, all you need is the right advertising channels targeting the right audience. Here are a few more tips to get you started.
Issue Business Cards
Have business cards, brochures, or flyers for your tailoring business. You might consider going to a strategic place and handing them out to people passing by.
Alternatively, post them on bulletin boards, in community centers, or put them up in residential and commercial buildings. If you have a meeting with a potential client, carry them with you, and give them some. Be sure to get a professional graphic designer to do the job.
Advertise Through Local Newspapers
Advertise and do so as often as you can. This can be done on the radio, through newspapers, fashion magazines, online classifieds, and so many other channels. Be sure to clearly include what you do and the different services you provide.
Partner with Local Companies
No man is an island. You might have to partner with local theater groups, production companies, or textile product manufacturers and find out what their needs from a tailor are. Do you have the kind of fabrics they are always looking for? Make sure you contact the right people and keep pushing until you can earn their trust.
Engage in Community Programs
Do you have local community programs that showcase local talents? This is an opportunity you should get a hold of. Also, support local charity organizations and even offer to assist them in any way you can. This might be an opportunity for you to spread the word and make people get to know you and the services you offer. Who knows? The people you meet might become potential long term clients.
Ask for Referrals
Do you have a client you have worked for before? Ask them for referrals. If you have done some work for friends before, give them your business cards and ask them to pass them along within their circles. You can even call them and ask if they will need more services from you. Satisfied customers will always come back and bring you more business.
Get a Niche
Specializing in your tailoring business might bring you more clients who are looking for your particular tailoring services. You can choose to specialize, for instance, in tailoring bespoke clothes, producing home décor items, suits, headgears, bedding, curtains, and so on.
Once you identify your kind of clientele, advertise directly to them. If you want to tailor curtains, for instance, be sure to advertise to upcoming hotels, schools, property agencies, and other interior designers.
The truth is, many people are always looking for tailors but have no idea who to trust with their fabrics. Whatever you do, be sure to deliver quality work. This is the only way you can hook your clients to keep coming back and refer other clients to you.