A social media manager is a person within an organization who is trusted to track, execute, filter, and quantify the involvement of a product, brand, business, or even an entity on social media. As such, this position involves a lot of working parts and technical insight.
Social media managers create and maintain product ads, business information, and marketing campaigns through multiple social media networks for their clients. They also use free or paid software to track social media data and respond to questions and feedback based on the company’s tone and guidelines.
Often managing four or more social media platforms, social media managers have to tailor each post to the specific platform it is intended for. Do you think you have what it takes to be a great social media manager? Continue reading below to learn more about this position.
What is Social Media?
Social media refers to websites and applications designed to allow people to share content in a fast, effective, and real-time manner. The opportunity to communicate in real-time photos, opinions, events, has changed the way we live and the way we do business as well.
Social media is a phrase that we are throwing around a lot these days, often to describe what we’re posting on websites and apps like Facebook, Twitter, Instagram, Snapchat, etc. Basically, social media is comprised of web-based sites that allow people to interact with each other.
Responsibilities and Tasks
Social media managers work to create new content for their businesses daily. They are constantly innovating to push new ideas and formats while measuring how well these ideas work. They work with other creative groups, such as marketing and public relations.
They are also assigned to the legal department, to coordinate campaigns with ongoing company initiatives and execute current marketing campaigns. It is expected that a social media manager will keep up with new trends and news from the business and industry.
One of the many aspects of social media that every social media manager should be familiar with and, at least, be good at is creating engaging information. In most cases, you’re the voice behind the social profile. You connect and share new information with followers. You keep tabs on the latest news from the industry and spark discussions and engagement with it.
How to Become a Social Media Manager
Step 1: Be an expert in social media. Knowing your platform is the start of being successful as a social media manager. This means understanding each channel’s most effective use and setting specific goals for each channel. Understanding what doesn’t work is just as important as knowing what does, so be sure to keep a close eye on your campaigns and through testing, maximize your performance.
Step 2: Study your market and your competitors. Being an expert on your own channels means knowing what others are doing in the market, as well as how they are successful. Study and do better. Once you have a job, study your company’s voice to be able to use this as a guide in marketing.
Step 3: Learn the basics of graphic design. While graphic design skills are not a must-have for a social media position, having them will definitely help you do your job more effectively. In recent years, graphics are becoming increasingly crucial for social media engagement.
Average Salary of a Social Media Manager
A bachelor’s degree in marketing, public relations or similar can be the first step for every aspiring social media manager. This education will help you learn the technical and theoretic knowledge of social media marketing. According to Glassdoor, social media managers earn an average salary of $47,000 in the U.S.
Social media management requires a lot of research and experimentation to perfect. For more tips, especially in looking for social media related jobs, click here.